Privacy Policy

Last Updated: 3 June 2025

This Privacy Policy sets out how Amara (“we”, “our”, “us”) collects, uses, stores, and discloses your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By accessing or using our website https://byamara.com.au (“Site”) or purchasing from us, you agree to the terms of this Privacy Policy.

What Personal Information We Collect

We may collect personal information including:

• Full name
• Email address
• Phone number
• Billing and shipping addresses
• Order details
• Payment information (e.g. credit or debit card information)
• IP address, browser type, device information, and usage data
• Account login details (if applicable)
• Any other information you voluntarily submit to us (e.g. via forms, support inquiries)

We do not knowingly collect personal information from children under 13.

How We Collect Your Information

We collect your information when:

• You place an order through our website
• You register or create an account
• You contact us via email, forms or phone
• You browse or interact with our website using cookies or analytics tools
• You subscribe to newsletters or marketing communications

Some information may also be collected automatically via cookies, pixels, and analytics technologies. You can manage cookie settings via your browser.

Use of Personal Information

We use your personal information for purposes including:

• Fulfilling and processing your orders
• Processing payments securely via third-party gateways (e.g. Shopify Payments)
• Delivering products to you
• Communicating order updates, returns, or service matters
• Responding to enquiries and support requests
• Improving the Site and our services
• Complying with legal and tax obligations
• Sending marketing or promotional communications (only where consented)

You can opt out of marketing emails at any time by clicking “unsubscribe” or contacting us directly.

Payment Processing and Financial Data

We do not store or directly process your credit or debit card details.

All payments on our website are securely processed via Shopify Payments, which is a PCI DSS-compliant payment processor. For more information on how Shopify handles your financial data, refer to the Shopify Privacy Policy.

Disclosure of Your Information

We may disclose your personal information:

• To service providers (e.g. couriers, payment processors, IT service providers)
• To third-party platforms like Shopify that support our online store
• If required by law or regulatory authorities
• In connection with the sale or restructure of our business
• With your express consent

We will never sell your personal information to third parties.

Security of Your Personal Information

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

Measures include:

• Secure socket layer (SSL) encryption
• Limiting access to personal information to authorised personnel only
• Partnering with reputable third-party service providers with robust security practices

However, no method of transmission over the internet is 100% secure. You use the Site at your own risk.

Data Retention

We retain your personal information for as long as necessary to:

• Fulfil the purposes for which it was collected
• Comply with legal, tax, or regulatory obligations
• Resolve disputes and enforce our agreements

We securely delete or anonymise data when it is no longer required.

Access and Correction

You have the right to:

• Access your personal information held by us
• Request corrections to any inaccurate, outdated, or incomplete data

To make a request, please email amara-design@outlook.com. We may need to verify your identity before fulfilling the request.

Cross-Border Disclosure

Your information may be stored or processed by third-party providers outside Australia (e.g. Shopify’s international servers). We will take reasonable steps to ensure such providers comply with applicable Australian privacy laws or comparable privacy standards.

Your Privacy Rights

Under the Australian Privacy Act, you have the right to:

• Know why your information is being collected and how it will be used
• Access the personal information we hold about you
• Request correction of inaccurate data
• Opt out of marketing communications
• Make a complaint if you believe we have breached your privacy

Cookies and Analytics

We use cookies and similar technologies to:

• Operate core website features (e.g. cart, login)
• Analyse website performance and user behaviour
• Personalise your experience
• Support remarketing and targeted advertising (where permitted)

You may disable cookies via your browser settings, though some features may not function properly.

Third-Party Links

Our Site may include links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically.

Contact Us

If you have any questions, concerns, or complaints about your privacy or this policy, please contact:

Amara
Email: amara-design@outlook.com